Personalized skincare, minus the overwhelm.

Personalized routines, science-backed advice, and sustainable choices—your journey to confident, healthy skin starts here.

Auri builds a routine around your skin, budget, and lifestyle—so you always know what works for you.
Find Your
Routine
Personalized routines for your definition of beauty

Skincare clarity, powered by you

Clarity starts with understanding. Auri is built on five pillars that make skincare feel simple, intentional, and yours.

Your skin, your unique routine

Navigate the noise with confidence. Auri helps you see your skin clearly — what it needs, what it loves, and what works.

Spend less, waste less. Track what works, what doesn’t, and create a lasting relationship with your skin.

Smarter Skincare

Care that lasts. Spend less, waste less, and build a routine that strengthens both your skin and your habits.

Adaptive Self-Care

Because your skin is alive — it evolves. Auri learns with you, adapting as your needs change, helping beginners feel guided and experts feel validated in their skincare journey.

Skin + Beyond

Your skin is connected to everything you do. Auri blends skincare with lifestyle and wellness — from rest to nourishment.

Inclusive by Design

Auri adapts to you, not the other way around. Skin care is not one-size-fits-all. Auri celebrates individuality through routines as diverse as the people we serve.  all skin tones, types, budgets, and preferences to create routines that feel truly personal.

How it works

Step 1 – Take the Quiz

Tell us about your skin, lifestyle, and goals.

Take the Quiz

Step 2 – Get Your Routine

Receive tailored, science-backed recommendations that match your budget & lifestyle.

Take the Quiz

Step 3 – Track & Refine

As your skin evolves, so does Auri — your care, refined by you.

Take the Quiz

Join Auri before it arrives

Sign up to be part of Auri’s beginning
a new vision of skincare shaped by technology, science, and individuality.

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